30-second summary: By understanding weather’s impact on consumer’s behaviors and decisions, marketers can work holistically across all functions of their organization to find unique opportunities From anticipating product demand, optimizing in-store staffing, to maximizing supply-chain efficiency – weather data provides a key indicator of how brands can streamline operations and […]
30-second summary: The Great Reshuffle and privacy-first policies greatly impacted the advertising and marketing industries last year and will continue to disrupt the landscape in 2022 B2B advertisers should wean themselves off of targeting lookalike audiences and focus on harnessing first-party and zero-party data People will buy brands, not products […]
30-second summary: A combination of government regulation and users demanding more privacy will soon make cookies, the go-to identifier obsolete The advertising industry is desperately looking for alternative sources of privacy forward data that homes in on the environment around consumers All while tapping into AI solutions that can help […]
30-second summary: Breaking the status quo while intriguing and interesting, takes some serious marketing chops if you’re a challenger brand Senior marketers from challenger brands Yazzo and Vital Farms outline three trends that will pack a punch for your 2022 digital strategy If challenger brands went to high school, they’d […]
30-second summary: In an age of heightened anxiety and uncertainty, it is prime that we—as marketers—secure our customers’ trust and trust in our brands’ core values Brands responded to the ongoing COVID-19 crisis in ways that were founded on their unique missions, earning the trust of new followers and maintaining […]
30-second summary: Hyper-personalization is the key to providing frictionless experience online customers have now come to expect. AI has made hyper-personalization a reality and Customer Data Platforms (CDPs) are ways to implement this technology without having to overhaul your existing data infrastructure Algorithms are getting more precise, fast, and are […]
30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. In past AI was just a thing of sci-fi movies and scientific laboratories. Today it has been used abundantly by a number of […]
30-second summary: In a very tough year, B2B marketers had to quickly pivot when some of their best lead generation and sales channels (meetings and events) were put on hold. At the same time, cool new channels like CTV often feel out of reach to B2B marketers. B2B marketers must […]
30-second summary: Personalization has become a key differentiator for brands hungry to achieve a relevant customer experience. Brands have typically relied on rule-based personalization, manually defining if/then logic for serving experiences to specific audience segments. However, a rule-based approach can quickly become highly complex and ultimately untenable the more segments, […]
30-second summary: The alignment between B2B marketing and event marketing has evolved, and event software finally has the capabilities to bridge intent data, engagement and action. By using intent data to drive engagement and action, event marketers can directly impact larger company goals, such as customer delight, retention, upselling or […]