30-second summary: Personalized marketing is non-negotiable While data is essential, the keys to building authentic connections and unlocking optimal results lie with empathy, understanding, and personalization Michael Collins, CMO and Managing Director at CFA Institute discusses how a personalization mindset can drive business value even across 160 countries Let’s get […]
30-second summary: Personalization when done right holds the key to better open rates, click-through rates, and conversions B2B and B2C email marketing and personalization need to be handled with different strategies We addresses key concerns around email marketing in a post-pandemic world, how businesses can achieve effective personalization for a […]
30-second summary: Conversational marketing platforms use messaging apps to help companies build direct relationships with their customers Ecommerce chatbots are designed to identify (and respond to) customer intent They recommend products or actions in real-time using customer feedback in messenger apps on websites, social media platforms, and ads The latest […]
30-second summary: COVID-19 put increasing pressure on brands to operate at a higher level with less resources including reduced paid media budgets. Data-driven engagement and personalization can drive the necessary improvements for user engagement metrics to make up for these inefficiencies. Setting up new personalization tactics can seem intricate but […]
30-second summary: Between multiple devices, fast-paced lifestyles, ever-changing minds, and the pandemic getting the brand message across is usually a shot in the dark. So many disparate marketing tools only make the task tougher. As confusion ensues, costs go up and productivity is impacted. Brands have to, at all costs, […]
30-second summary: Personalization has become a key differentiator for brands hungry to achieve a relevant customer experience. Brands have typically relied on rule-based personalization, manually defining if/then logic for serving experiences to specific audience segments. However, a rule-based approach can quickly become highly complex and ultimately untenable the more segments, […]
30-second summary: Consumers expect a personalized online experience from every brand. Marketers are struggling to deliver this precise personalization at scale. Adtech brings customers into the funnel, and martech helps cultivate a relationship, but the gap between the two creates data silos, inefficiencies and a breakdown in the handoff. Joining […]
30-second summary: Marketers might believe that implementing personalization will result in every customer having a unique experience, and that they will actually realize that their experience differs from the experiences of others. Many attempts at personalization often simply segment audiences into a small number of cohorts and then push different […]
30-second summary: Advanced personalization in emails drastically improves open rate. Personalized email marketing is more efficient and effective. In a study Liveclicker did with The Relevancy Group, it was found that for every $1 spent on advanced personalization in email, you can expect to make around $20. Find out how […]
30-second summary: Marketing is increasingly viewed as a mission-critical organization responsible for driving new revenue, and the current situation only enhances its indispensable role for creating innovative experiences that fulfill a customer’s needs, wants and desires in real time. Real time customer engagement is how ambitious marketers lead markets. Customer […]