30-second summary: Bid optimization, targeting, segmentation, automation, and audience extension in advertising are enabled by AI. The task of AI is to process a tremendous amount of information and interpret it in a digestible way for an ad stack to act upon. Obstacles of AI implementation are related to the […]
30-second summary: Whilst personalization can be complex, consumers respond positively to it. Recent global research found that 73% of consumers said they expect a personalized journey when they interact with brands digitally and 80% expect personalized emails. Effective personalization doesn’t necessarily require huge amounts of identifiable information to operate successfully. […]
30-second summary: Regardless of industry, customer experience is at the crux of personalization, as it drives both growth and retention. However, personalization is not a one-size fits all solution. Arguably most important factor for marketers, is to ensure you have a deep understanding of your customer. This lets you develop […]
30-second summary: In an industry rocked by recent disruption, retailers are in the best position to remain agile and competitive if they embrace AI-enabled personalization. Data is the fuel for a personalization engine, and to do personalization right, a retailer must have the ability to understand how both product and […]
30-second summary: ZineOne’s AI-powered personalization platform uses predictive modeling to help businesses understand and respond to in-the-moment customer activity. ZineOne recently published a case study that discusses the challenges a top 10 U.S. department store chain faced with providing contextually relevant in-session user engagement. The retail chain has over 100,000 […]
30-second summary: Retailers need to personalize experiences to stand out, but customers are wary of sharing data. This is the central challenge addressed in a new white paper from research firm WBR Insights and payments solutions provider Valitor. The resulting survey indicates retailers are making some progress, but generally they […]
30-second summary: With more time, resources, and effort required from marketing, design, and development, brands are feeling the pressure to meet the demands of consumers who expect to see their interests and preferences reflected online. Teams will often find that investing in smaller, high-yielding campaigns proves more fruitful than running […]
30-second summary: As Latin America’s leading ecommerce marketplace, Linio provides its customers with a vast assortment of products, making their lives a little easier when they need something to buy. But in some cases, “too much of a good thing” can make it difficult for shoppers to navigate to the […]
30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points to the need for a better definition of the different kinds of personalization, especially when compared to Gartner’s recent […]
30-second summary: Gartner predicts that by 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both. Personalized marketing is about delivering a positive user experience, so marketers should see it as one of the […]