Country music icon Merle Haggard is one of the most important American musicians who ever lived; a performer whose career spans more than 50 years—during which he released 63 albums, […] [ccw-atrib-link]
Valentine’s Way is the self-told tale of baseball icon/iconoclast Bobby Valentine and his lifelong journey playing, coaching and managing in the Majors. From his days as short-stop for the Mets […] [ccw-atrib-link]
30-second summary: Lead generation is a tactic, not a long-term strategy. When the business landscape is unpredictable, the worst move a marketer can make is focusing on shoving leads through the funnel. Funnel marketing is limited by nature. Growth marketing challenges marketers to understand what drives and influences their customers […]
30-second summary: Compassion is necessary to cultivate relationships both personal and professional. When interacting with customers, thoughtfulness in tone and action can help to navigate uncertainty and avoid misunderstanding. Every written exchange speaks to the character of the relationship. When a customer contacts a company with an issue they’re facing, […]
30-second summary: Regardless of industry, customer experience is at the crux of personalization, as it drives both growth and retention. However, personalization is not a one-size fits all solution. Arguably most important factor for marketers, is to ensure you have a deep understanding of your customer. This lets you develop […]
30-second summary: Though it is certain that this period of difficulty is likely to test us all, it also gives marketers the breathing room to focus on optimizing internal operations while adapting their customer engagement strategies in new, innovative ways. Marketers should take the opportunity to re-establish trust through customer-centric […]
30-second summary: The widespread uncertainty brought on by this crisis has made both businesses and customers particularly wary about their spendings. For digital publishers, this has created various challenging realities. As the number of visitors surges, building up your marketing list will forge a powerful and long-lasting communication bridge. This […]
30-second summary Users are spending more time on their digital platforms than ever, and ecommerce sales are up 25% as of the end of March Companies are undervaluing retargeting practices; 28% of mobile app marketers said they only used 5% of their budget for re-engagement, yet customers are three times […]
30-second summary: Slashing advertising budgets until things stabilize is tempting right now, but for most companies, it will actually have negative downstream impacts. With all of these changes in media consumption, brands have an opportunity to reevaluate their traditional media channels, identify media consumption changes within target markets and adjust […]
30-second summary: With an industry so dependent on reviews and word of mouth recommendations, customer service and experiences are the foundation of the travel industries. By leveraging AI and machine learning, companies can sift through data and extract trends to find improvement areas, identify blind spots and make a course […]