30-second summary: The Ad Council needed to create messaging about the benefits of wearing masks that resonated with people throughout the US. They faced several challenges including and extremely limited lead time for developing the campaign, constantly changing consumer sentiment about masks and COVID-19, and political and social upheaval which […]
30-second summary: Gen Z is leaning on social media and digital worlds to interact with their friends during COVID-19. It’s important to choose influencers that match your audience as well as be a good fit for the brand to succeed within that community. TikTok has become extremely popular among Gen […]
30-second summary: In the workplace, the COVID-19 pandemic brought forth a drastic reassessment and overhaul of standard processes, and one of the biggest changes was the transformation of media sales practices. Suddenly, teams were forced to operate virtually, monitor budget closely, and sell new strategies. However, through the challenges of […]
30-second summary: With COVID-19 potentially discouraging shoppers from flooding into stores before sunrise on Black Friday, retailers had to adjust their 2020 game plan in advance. Most released their Black Friday deals weeks in advance, hoping to get as much wallet share as possible. Consumers bought earlier, taking advantage of […]
30-second summary: 94%of content marketers think they succeeded in adopting their content marketing strategy to the COVID-19 pandemic Only 25% think that the COVID-19 outbreak had a major impact on their marketing strategy. A Minor 15% of feel the pandemic will have a major long-term impact on their organization’s overall […]
30-second summary: The advent of COVID-19 has compromised the usefulness of data sets that were compiled pre-pandemic – resulting in significant error rates on the AI platforms they empower. One area affected by this phenomenon is vocalization. While datasets were developed to accommodate real life variables such as accents and […]
30-second summary: Trust your process. Process is your friend, especially when you’re up against factors beyond your control. Our editorial process picked up the shift to third-person early and prevented off-tone drafts from going out the door. If you don’t have an editorial process, develop one and lean on it […]
30-second summary: Video is now ‘the new normal enabler’ connecting brands and customers when offline interactions are still far from reverting to normal. Videos are bridging the gap for informing, educating, engaging, entertaining, and socializing with customers. Low-budget videos are now the it-thing of the video marketing industry – they […]
30-second summary: SMS messaging can handle the increased workload at contact centers, especially paired with the expanding presence of conversational chatbots. More and more organizations are embracing AI chatbot solutions to handle everyday customer questions – freeing up space for highly skilled agents to focus their attention on the work […]
30-second summary: To develop a true relationship with a consumer, brands will need to look beyond the point of sale (POS) to focus on the moments of engagement captured through the likes of social media interactions, feedback loops, customer service moments, content sharing, video connections and more. Customers may re-evaluate […]