BlackBerry is one of the first smartphone manufacturers which empowered the mobile workforce with its iconic QWERTY keypad and robust hardware, its products symbolized sophistication, power, and convenience in the user’s palm. No wonder, Barack Obama, James Cameron, Kim Kardashian, Eric Schmidt, and your neighbor down the road–all managed business […]
30-second summary: Besides being one of the internet’s kindest corners, Pinterest is a community to 459 million people globally Eight out of 10 of Pinterest’s predictions for 2020 and 2021 came true, proving that it is a reliable window into the future of consumer behavior Here’s a closer look at […]
The world has changed. We’ve entered an era of B2H (business to human) which goes above and beyond the business-as-usual categorization of B2B, B2C, and D2C. So how can marketing succeed in an age of digital remote? Join the ClickZ Experience on Oct 27 for a high-impact day of learning […]
30-second summary: Grasshopper needed a central way to manage their online brand and lead generation strategy with hundreds of local dealerships, all of whom operate independently They created a program for dealers using a platform that powered Grasshopper-branded local websites The program included driving targeted traffic to the local sites […]
30-second summary: Amazon became something of a retail cornerstone during 2020, and many brands become reliant on it – overly so. Consumer habits created during the pandemic are here to stay, so it will become vital to understand how to make Amazon work for brands, rather than trying to fit […]
30-second summary: Thinking creatively with your virtual event formats will be crucial to enticing potential attendees. Bite-size video content (5-30 minutes) provides a sweet spot for our current work-from-home era that is rarely unplugged and online-reliant. Not every element of in-person events should be adapted to the virtual environment – […]
30-second summary: AR serves as one of the best opportunities for digital marketers to promote their product effectively. It makes it easy for a customer to visualize the product before purchasing. Digital packaging makes it more engaging and drives higher sales. Using AR with digital marketing strategy gives an authentic […]
30-second summary: In times of change, many businesses are looking to cut costs where they can, often eliminating certain strategies deemed unnecessary. The customer experience, as part of the customer journey, is a crucial revenue driver for any business and thus should be top of mind as part of 2021 […]
30-second summary: Nextdoor is a social media network for neighborhoods that reaches over 248,000 neighborhoods in 11 countries. In the second installment of our two-part series about Nextdoor, we focus on how the platform fits into your overall SMB social media strategy. One of the ways SMBs have adapted to […]
30-second summary: Optichannel consists of omnichannel marketing and contextual messaging. Optichannel approach helps build a stronger relationship between Physicians and brand. To be present throughout the wholesome journey of a Physician, a Pharma brand must go beyond the physical world to online in a far more effective manner, adopting newer […]