30-second summary: We spoke with Seismic’s VP of Market Growth, Heather Cole, to get her thoughts on what B2B sales enablement will look like in 2021. Even before COVID, B2B buyers were showing a preference for a largely remote selling process. Gartner research from 2019 revealed that just 17% of buying activities […]
30-second summary: Amazon became something of a retail cornerstone during 2020, and many brands become reliant on it – overly so. Consumer habits created during the pandemic are here to stay, so it will become vital to understand how to make Amazon work for brands, rather than trying to fit […]
30-second summary: Based in the Netherlands, Global Topology (GT) is an international digital marketing company with expertise in digital export marketing. Their new whitepaper, Opening up a new digital marketplace for your company, contains essential information about opportunities for digital expansion post-COVID. Successfully entering new markets requires a comprehensive and […]
30-second summary: Even when the economy slowly recovers post-COVID, shopper habits will likely have changed permanently. More consumers are going to be heading online first for their shopping needs, meaning dwindling demand for brick-and-mortar locations. For small to medium businesses today, the best strategy is not how to get more […]