30-second summary: 2020 was about survival while 2021 is about survival paired with opportunities to expand The ‘Cancel culture’ is real and a lot of brands need to focus on their digital customer experiences, trust, and being socially responsible 75 percent of younger consumers believe that businesses should take greater […]
30-second summary: Recently many major brand groups like the ANA and the IAB announced the Partnership for Responsible Addressable Media (PRAM) in order to encourage innovation that will support audience targeting in a post-cookie world. As part of the announcement, PRAM also notes that consumers should have access to “diverse […]
30-second summary: Even when the economy slowly recovers post-COVID, shopper habits will likely have changed permanently. More consumers are going to be heading online first for their shopping needs, meaning dwindling demand for brick-and-mortar locations. For small to medium businesses today, the best strategy is not how to get more […]
30-second summary: As the volume of consumer data continues to compound, GDPR’s steady march continues to drive major change for tech companies, data providers, and especially marketers alike. Given the general public’s adverse reception to the menacing overlords of AI and machine learning automation, trust must be slowly earned, and […]