30-second summary: Digital disruption is requiring C-Suite executives to undergo different goals and job responsibilities, and CMOs are not exempt from this shift. In fact, a recent CMO Council report, produced in partnership with Teradata, found that 91% of marketers said there is an expectation by senior management that marketers […]
30-second summary: 99% of a football club’s audience now sits outside of the stadium experience Younger fans consume football content differently Football clubs must embrace emerging technology to engage with fans in new ways Blockchain technology can empower fans, improve trust and bring communities together Global football fans now total […]
30-second summary: Recently many major brand groups like the ANA and the IAB announced the Partnership for Responsible Addressable Media (PRAM) in order to encourage innovation that will support audience targeting in a post-cookie world. As part of the announcement, PRAM also notes that consumers should have access to “diverse […]
30-second summary: Even though a CDP will serve the business at-large, marketing is the headspace that must own this critical transformation, as well as the reinforcement of the customer experience that depends on it. It only makes sense that marketing would be the ones to move the possibilities of a […]
30-second summary: Building a quality product is the first step toward success in the Fintech industry, and deploying the right marketing techniques stands as the greatest challenge marketers face in growing their product reach in an increasingly saturated market. There are four business metrics that are guaranteed to help Fintech […]
30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing. Artificial […]
30-second summary: Retail brands rely too much on profile data when it comes to leveraging user information in order to market to them. While Amazon and other digitally native companies are leaders in the media industry, data by Localytics suggests that retail brands have not fully embraced the trend. Apps […]
30-Second Summary: Invoca is a call tracking and conversational analytics platform. They recently surveyed 500 B2C marketers to understand how they use and access first-party data. The study revealed that two big hurdles marketers face with optimizing advertising performance are – Data quality and accuracy (46%), privacy and security concerns […]
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