30-second summary: The National Retail Federation has projected holiday sales to cross 10 percent grossing sales between $843.4bn and $859bn Business leaders must rethink their online presence, consumer experience, operations, and data practices to ensure they can thrive in a digital future Liberty Latin America’s global head of digital marketing […]
30-second summary: With third-party cookies soon making their exit, many in the industry are working to get ahead of the potentially detrimental impact to ad revenue. First-party data will be a publisher’s ticket to thriving in a post-cookie world, which is why deliberate steps must be taken to start taking […]
30-second summary: Third-party cookies do play a role in on-boarding and syncing new data, but a replacement in these areas is expected soon. The end of the third-party cookie in no way means that third-party data is going away, or that marketers will be able to make less use of […]
30-second summary: Invoca surveyed 500 B2C marketers within a range of industries, each of whom oversee a budget of over $1 million, to gain insight into how they view first-party data and what they’re using to access and collect data. 90% of respondents are confident or very confident with purchase […]
30-Second Summary: Invoca is a call tracking and conversational analytics platform. They recently surveyed 500 B2C marketers to understand how they use and access first-party data. The study revealed that two big hurdles marketers face with optimizing advertising performance are – Data quality and accuracy (46%), privacy and security concerns […]
Identity resolution provider LiveRamp is out with a new and free solution that it says provides a first-of-its-kind consented way for advertisers to target users without third-party cookies. Third-party cookies are under assault by the browser makers and privacy regulators because they enable tracking of online users across the web, […]
In our review of last week’s martech news, we highlight Braze latest $80m Series E funding, Torchlite funding for marketplace of digital marketing freelancers, and Facebook’s new first-party cookie option to collect ads from Safari. Braze raises another $80m in Series E funding, doubles valuation to $850m from last year […]
Early estimates show that as many as 93% of companies weren’t prepared for GDPR, and even major players in the media landscape, like The LA Times and The Chicago Tribune, opted to block European users rather than risk the fines. Still others, like Facebook, simply took the fines rather than […]
Every brand understands—or should understand—the importance of data. And no data is more valuable than first-party shopper behavior data, which is derived directly from your customers. Since first-party data comes straight from the source, this eliminates any games of telephone, enabling marketers to better understand—and build stronger relationships with—their customers. […]