Account-based marketing systems and lead generation tools can be essential tools for marketers looking to target specific kinds of businesses. But they are often oriented toward large businesses. To reach smaller businesses of a hundred employees or less that are in-market for a given product, intent data service Bombora has […]
Identity resolution provider LiveRamp is out with a new and free solution that it says provides a first-of-its-kind consented way for advertisers to target users without third-party cookies. Third-party cookies are under assault by the browser makers and privacy regulators because they enable tracking of online users across the web, […]
It’s been an eventful start of the year for LiveRamp: Three big announcements around connected TV, an expansion of their IdentityLink solution for the advertising ecosystem, and most recently, LiveRamp B2B, which will bring them out of just the B2C space. LiveRamp is a San Francisco-based SaaS company that does […]