30-second summary: Account-based marketing (ABM) is a B2B growth strategy that emphasizes targeting high-quality accounts by creating audience segments and maintaining an account-based funnel. Successful implementation of ABM requires that your marketing and sales teams are coordinated and that both teams approach ABM together. There are four accessible steps that […]
30-second summary: Due to the real-time nature of a DOOH campaign, ads can be adjusted quickly in response to events. From small edits to an overall campaign shift, DOOH allows marketers to turn on a dime in an ad environment that demands it. Traditional OOH targeting was a real-estate business, […]
30-second summary: Faced with restrictive privacy laws and regulations globally, major brand advertisers are turning to new forms of targeting, such as contextual targeting, to find and reach consumers. Many are finding success with large premium publishers who gather first-party data on audiences and have permission to serve them targeted […]
Account-based marketing systems and lead generation tools can be essential tools for marketers looking to target specific kinds of businesses. But they are often oriented toward large businesses. To reach smaller businesses of a hundred employees or less that are in-market for a given product, intent data service Bombora has […]
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Facebook is limiting the targeting options for certain ads while also updating its metrics. Here’s everything you need to know. Facebook is trying lately to keep everyone happy or at least to find a balance between its profitable business model and everyone’s reaction to it. When it comes to their […]