30-second summary: Much of the digital marketing world relies on attention as its core unit of value, but attention measurement metrics have always been difficult at scale. Signals commonly in use, like clicks, scrolls and mouse hovers, are valuable, though they represent an incomplete picture of attention. Viewability metrics like […]
30-second summary: Tracking the appropriate SaaS KPIs and metrics is the prerequisite to making data-based decisions. You may even want to create KPI reports to help track the evolution of your venture – whether things are going in the right or wrong direction. Engagement metrics such as average page visits, […]
Facebook is limiting the targeting options for certain ads while also updating its metrics. Here’s everything you need to know. Facebook is trying lately to keep everyone happy or at least to find a balance between its profitable business model and everyone’s reaction to it. When it comes to their […]
Understanding the intricate metrics that help you measure the performance of your content marketing strategy is no easy cup of tea. Yet, it’s important to take the time to do so. The success of your content marketing campaign depends on the right efforts put in the right direction. Thus, content […]
Intuition is a powerful thing. It can tell us when our spouse is upset with us, when a stranger is starting at us, and even when we have a chance to save a life. Intuition, however, is a dangerous way to manage your company’s greatest asset: its customer relationships. Although […]
Inbox browsers expect a bit more these days. They can be a little demanding. Marketers must employ sophisticated means of connecting with potential customers. Email marketers are moving towards interactivity, accessible email designs, and hyper-personalization to create better targeted emails. Ironically, one of the most advanced methods emerging now is […]
Recently there was a New York Times piece discussing ‘influencers’ on social media channels and their challenges and frustrations making a living online. This followed a previous, similar piece in the New York Post about someone attempting to gain Instagram stardom by purchasing elaborate trips and fashion, which left them […]
Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it’s still a complicated process. How should marketers approach these challenges? [ccw-atrib-link]