Small Things Matter: Craighill Wilson Keyring
When the small details matter, even a keyring needs an upgrade. [ccw-atrib-link]
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How to bridge the sales gap with experiences that matter
30-second summary: This holiday shopping season saw record-breaking online sales as consumers shifted to shop to ecommerce Retailers need to ensure a consistent experience across platforms With tailored discounts and marketing messages, retailers can genuinely add value 2020 was undoubtedly a challenging year for retail, but 2021 doesn’t have to […]
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Does your website still matter in a mobile world?
30-second summary: Has the pandemic swung the pendulum from mobile back to desktop? Or, should marketers be focused on building out their presence on both? In B2B settings, your website still matters a lot; ensure you optimize for engagement on every screen size. Continuously test and learn. Look carefully at […]
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Making every interaction with customers matter
30-second summary: Customer experience boils down to making every customer interaction matter, whether those interactions happen in marketing, support, sales, or the back office. It’s that simple, and that complex. The global pandemic is bringing into clear focus the importance of the “experience economy,” where customers are defining the terms […]
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No Matter How You Feel About Abortion, You Need to Better Understand D&C
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The Only Presidents Day Sales That Matter This Weekend
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Six customer data metrics that really matter
Intuition is a powerful thing. It can tell us when our spouse is upset with us, when a stranger is starting at us, and even when we have a chance to save a life. Intuition, however, is a dangerous way to manage your company’s greatest asset: its customer relationships. Although […]
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What to Wear to an Office Holiday Party — No Matter Where You Work
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A matter of trust: What are you doing with my data?
Emerging technologies like artificial intelligence keep making it easier for people to have brand experiences without interacting with an actual human being. Gartner predicts that by 2020, 85% of consumers will manage their relationships without ever talking to anyone. What sets the brands dominating digital transformation apart is their ability […]
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Jimmy Fallon Cancels Friday’s Episode of The Tonight Show Due to a Private Family Matter
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