First, take a deep breath. No matter where you are in your Web3 journey, the era itself is just beginning. Google tells us so. Just do a Google Trends search between the popularity of “Twitter” and “NFT.” As you can see, (non-fungible token) NFTs, from a search percentage, are just […]
The pandemic taught us a great deal over the past two years about adapting amidst disruption. It’s likely 2022 has its unique host of challenges, however, I’m truly excited to be part of this new marketing world. With constant change comes the opportunity to innovate, creating possibilities for a much […]
30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention There […]
30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informing marketing decisions Read on for valuable insight from digital pioneer and best-selling author Brian Solis Every brand has a style guide and every […]
30-second summary: By understanding company and employee culture, current and ideal customer experience, quality data, and placing customers at the forefront, Artificial intelligence (AI) can elevate and transform customer experience in genuine ways Pure data allows AI to sense and predict more accurate outcomes, identify customer patterns and essentially learn […]
30-second summary: The customer feedback loop can be long, clunky, and complex making it a mammoth task that even the largest brands struggle to optimize for The customer journey is already influenced by a lot of factors right from their personal state to SEO, UX, and more that impact the […]
30-second summary: With the COVID-19 vaccine available in 2021, there is a new normal that continues to shape up 90 percent of executives polled by McKinsey say they believe the pandemic will fundamentally change the way they do business over the next five years CX innovators are building tools to […]
30-second summary: In their recently published playbook, Data Axle uses brand examples from top companies like John Hancock, Aetna, Esurance, and more to illustrate how data can be used to create targeted acquisition programs. The playbook outlines a four-phased acquisition approach. The phases, summarized below, include: Establishing a baseline/defining an […]
30-second summary: To better understand the customer, brands will need to reevaluate how they interact with and track the customer journey Understanding the high-value customers and their behavior will allow brands to enhance the customer experience and build long-lasting relationships Data and digital transformation are necessary steps to transform the […]
30-second summary: Consumers crave human connection in their service interactions. With social distancing still in effect, human connection has become increasingly important, especially for customer service Reliance on technology has never been greater. According to Gartner, “When customer service reps feel the systems or tools they use enhance their ability […]