First, take a deep breath. No matter where you are in your Web3 journey, the era itself is just beginning. Google tells us so. Just do a Google Trends search between the popularity of “Twitter” and “NFT.” As you can see, (non-fungible token) NFTs, from a search percentage, are just […]
30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention There […]
30-second summary: During the COVID-19 crisis, brands should increasingly look to combine offline marketing with their digital efforts to retain customers. According to McKinsey’s global research in countries affected by the pandemic, more than 70% of consumers don’t yet feel comfortable resuming their “normal” out-of-home activities. With so many customers […]
30-second summary: The ecommerce market shows steady growth and has thus given rise to many competing companies. Increased competition has led to an increase in people losing interest in an online shopping site and choosing another for a better offer. Our latest Tech Talk with Fiona Stevens, Head of Marketing […]
30-second summary: COVID-19 has accelerated consumers’ shift to online shopping around the world, making digital strategy critical to retailer success, both now and in the future Analyzing these behavior trends yields insights about elevated retention risk, the primacy of mobile, shifts in purchase motivation, and in what drives brand affinity […]
30-second summary: From now on, the best playbook for hacking your way to growth will be more about leaning into existing customers than acquiring new ones, and more about demonstrating measurable proof of value than about feeding Google Adwords and making micro-optimizations on a webpage. Customer success team are the […]
30-second summary: Successful SaaS companies will figure out how to develop truly bi-directional partnerships with their customers, to the point that customers become contributors to the overall vision of the product. Net Promoter Score is a snapshot of the past, not a roadmap of the future. Customer happiness and future […]
If we ever needed any more proof that we are moving into the consumer-led business era, new data from Nielsen which delves into customer disloyalty just might be it. Research published in the Nielsen Global Consumer Loyalty Survey has found that 33% of European consumers (36% in the US) say […]
In the early days of digital marketing, the key to connecting with prospective customers was getting a message in front of as wide an audience as possible. But the days of flashing banner ads have become museum-worthy. In our new digital landscape, irrelevant messages are easily and regularly ignored, blocked, […]
There’s a horror movie trope where the killer seems almost magical: Running from him out the front door? Nope. There he is. How about up the stairs? Oh wait, he’s now in the closet. Advertising on the internet can, sadly, feel a lot like an axe-wielding movie killer, with the […]