30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention There […]
30-second summary: In their recently published playbook, Data Axle uses brand examples from top companies like John Hancock, Aetna, Esurance, and more to illustrate how data can be used to create targeted acquisition programs. The playbook outlines a four-phased acquisition approach. The phases, summarized below, include: Establishing a baseline/defining an […]
30-seocond summary: Here are the top five key user acquisition strategies to consider to help you scale up your startup growth: Paid acquisition; Virality; Content; Strategic partnerships and Product innovations The most successful startups always focus on one or two key growth strategies, which they optimize to perfection before moving […]
30-second summary: Consumers seem more comfortable with full-screen ads than even five years ago. We can thank connected TV (CTV) for that because it has conditioned us to sit through full-screen ads even in an on-demand, non-linear TV environment. User acquisition (UA) advertisers anticipated a decrease and had adjusted their […]
30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. A CRM that includes ML adds the ability to access predictive analytics, automate email marketing campaigns and drive customer transactions. Analytics from machine […]
30-second summary: Companies will increasingly adopt and expand their use of AI, raising the competitive bar for learning. And the benefits will generate a “data flywheel” effect—companies that learn faster will have better offerings, attracting more customers and more data, further increasing their ability to learn. Ingesting and processing all […]
DoubleVerify, which authenticates digital ads for brands and ad platforms, has announced an acquisition on the publisher side. The New York City-based firm said this week it has purchased Ad-Juster, an analytics and reporting platform for digital publishers, in an all-cash, all-stock deal. Ad-Juster integrates data about advertising inventory and […]
In July 2019, digital experience platform Contentsquare acquired Clicktale. This morning, they announced a new recommendation feature incorporating the technology. The new feature “gives brands the ability to surface and quantify revenue-generating recommendations for experience improvements,” the company states. Using these recommendations, customers will be able to better troubleshoot issues, […]
In October of last year, IBM announced it intended to buy open-source software platform RedHat for $38 billion. Late last week, the tech giant said it had completed the acquisition, after successfully negotiating regulatory and other hurdles. When it first announced the acquisition, IBM said the purchase would help it […]
Earlier this month, Massachusetts-based Akamai Technologies announced their agreement to acquire Portland-based Janrain, a leading customer identity access management (CIAM) company. Janrain’s CIAM technology allows organizations to securely capture and manage customer identity, as well as control customer access to services. Akamai has already positioned itself as one of the […]