Easy to use & light enough to take on the trail, the compact Core 100 Tent Light is a 100-lumen lantern powered by 3 AA batteries. Three power settings: high, […] [ccw-atrib-link]
Petzl lights it up yet again with the IKO CORE; a totally new headlamp design—unlike any we’ve seen. It’s all about the brand’s patented AirFit headband. A snug yet comfortable band with a battery pack in the back, for comfort & secure fit hiking, climbing & biking. At 500-lumens, you […]
30-second summary: Video is now ‘the new normal enabler’ connecting brands and customers when offline interactions are still far from reverting to normal. Videos are bridging the gap for informing, educating, engaging, entertaining, and socializing with customers. Low-budget videos are now the it-thing of the video marketing industry – they […]
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30-second summary: People being forced to stay at home during the coronavirus pandemic has caused a vast increase in data collection. But, while all this data seems beneficial, human behavior may not be so predictable since historical data is not available. Therefore, that opens the door for inaccuracies. As time […]
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30-second summary: Despite the uncertainty in the world and rapid changes in behavior, data is still being collected and analyzed. A marketer’s job is to anticipate what a consumer needs before they need it. Take this time to slow down, take a break and really dig into what your customers […]