30-second summary: Due to the global pandemic, there’s a rise in helpful marketing Email marketing strategies have undergone a shift from brand-centric tactics to a customer-centric approach This philosophy is rooted in empathy and seeks to humanize customers rather than seeing them as mere buyers Helpful marketing sees every mail […]
30-second summary: Mark W. Schaefer investigates the significance of a strong personal brand, how to get started and how it saved his career after contracting the coronavirus A powerful personal brand gives you an array of advantages and opportunities, namely visibility, customers, and funding You have to be unequivocal about […]
30-second summary: Despite a climate of economic uncertainty and falling consumer confidence in advertising campaigns, there has been a huge spike in consumer ecommerce spend The direct-to-consumer (D2C) sector is exploding across the globe, presenting significant opportunities for smaller, more niche and nimble brands to take market share Key to […]
30-second summary: To fight a crowded digital marketplace, marketers will have to create hyper-personalized shopping experiences in 2021. Leveraging behavioral data will enable marketers to keep up with changing consumer behavior as the pandemic continues to develop. Marketers will need to consider current and future privacy regulations while developing strategies. […]
30-second summary: Recent data from OpenX and The Harris Poll reveals how marketers are reacting to today’s “new normal.” Marketers cut their budgets: 61% of marketers cut their budgets once COVID started, but if there is a second wave of COVID-19, 37% say they would not cut as much budget, […]
30-second summary: Following months of business turmoil, marketers are under more pressure to deliver than ever before. Each and every project needs to be a success and deliver noticeable return on investment Marketers need instant access to real-time performance metrics. Operating on information that is outdated – even by a […]
30-second summary: This holiday season, consumers want new and unique content and do not want to repeatedly see the same creative. Retailers and brand marketers are looking to top wish lists by producing higher volumes of creative without forgoing quality and scale. The growing number of platforms and accelerated online […]
30-second summary: The pandemic has wrought havoc on the audiences brands use to target consumers. To respond, brands must clean up their data feeds to make for faster sharing, modeling, and targeting. Whether it’s layering second- or third-party data, or harnessing machine-learning or a hand-crafted model, marketers need to collaborate […]
30-second summary: COVID-19 has stress-tested the technologies and processes used in digital marketing departments by forcing everyone to work remotely. The situation has led to budget cuts, massive reply-all email chains, and rapid pivots to e-commerce. Without the right technologies, marketers lose efficiency, quality, and accuracy when confronting these challenges. […]
30-second summary: Content commerce has shown itself to be a reliable and resilient monetization strategy for publishers during periods of economic uncertainty. Content commerce has provided relief from lost ad sales, revenue for advertisers, and value to consumers. Consumer buying behaviors continue to evolve as the long-term effects of the […]