30-second summary: To fight a crowded digital marketplace, marketers will have to create hyper-personalized shopping experiences in 2021. Leveraging behavioral data will enable marketers to keep up with changing consumer behavior as the pandemic continues to develop. Marketers will need to consider current and future privacy regulations while developing strategies. […]
30-second summary: More consumers are spending time online during the pandemic, increasing shopping activity and subsequently their online data presence. Data privacy is becoming increasingly important to consumers, playing a big role in a positive customer experience. Privacy regulations are becoming more convoluted due to external forces like state-by-state policies […]
Luxury shopping has long called to mind leisurely browsing in minimalist, stylish storefronts, perhaps sipping a glass of champagne as eager sales staff hand-pick personalized items tailored specifically to the customer’s preferences. Providing a glamorous, personalized shopping experience is just as important to many luxury brands as the product itself, […]