30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and beverage There is a unique opportunity for brands to align their own purpose and growth with consumer desires to look after the world we live in Brands must […]
30-second summary: Social media platforms allow anyone to publicly call out people and brands when they did or said something offensive or abusive Cancel culture is public outrage targeting an individual celebrity or a brand for their public statements or actions How do you keep your brand safe from being […]
30-second summary: Consumer attention is fickle, precious, and especially ad resistant With the winter holidays fast approaching, brands need to diversify their digital marketing strategy to reach well-engaged audiences Renowned industry figure Neal Schaffer helps brands activate their holiday season sales with effective tips There’s no denying that influencer marketing […]
30-second summary: Content Brainstorms are most effective when the meeting has a clearly articulated goal and is supported with detailed documentation The best content brainstorms have clear rules of engagement that ensure everyone is able to contribute How your meeting ends determines the level of follow-through on ideas generated As […]
When it comes to pocket knives and EDC gear, we’ve all heard of the classics. Everyone should already have a Swiss Army or Leatherman in their arsenal. They’re great knives, but the best pocket knife… The post 13 Pocket Knife Brands You Should Know first appeared on Cool Material. [ccw-atrib-link]
We love brands that make clothing in the good ol’ U.S. of A. There’s a sense of pride in wearing it, and you can often expect that pride to last for a long time, as… The post 8 Japanese Denim Brands You Should Know first appeared on Cool Material. [ccw-atrib-link]
We reckon it must be really hard for a new brand to break into the denim market. Like sneakers, us folk like to keep things classic and simple—sticking to the big-time players. In the denim… The post 8 Small Denim Brands You Should Know first appeared on Cool Material. [ccw-atrib-link]
30-second summary: Brand values need to be seeded into your business activities to win trust and build a strong brand positioning Your stakeholders, including your employees, customers, prospects, and shareholders are the heroes of your B2B experiential brand CFA Institute’s CMO and Managing Director draws from his experience of developing […]
30-second summary: In an age of heightened anxiety and uncertainty, it is prime that we—as marketers—secure our customers’ trust and trust in our brands’ core values Brands responded to the ongoing COVID-19 crisis in ways that were founded on their unique missions, earning the trust of new followers and maintaining […]
30-second summary: Millennials are increasingly B2B buyers who make purchase decisions for their organizations, and marketers have the chance to reach this important demographic via social media, live video, and social audio While millennials place a premium on experimentation and innovation, it’s best described as “safe” innovation more than any […]