30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and beverage There is a unique opportunity for brands to align their own purpose and growth with consumer desires to look after the world we live in Brands must […]
Marketing talent attrition is a major pain point for managers and leaders globally. To help solve this conundrum, we interviewed Michael Cruz, partner and head of content at the New York-based agency, Summer Friday. Michael has 20+ years of experience as an intuitive leader known for nurturing talent while staying […]
As marketers, we’ve grown reliant on data – of all shapes and sizes. No matter how seemingly inconsequential, we crave the data. The pandemic has gone and ruined the perfect data-driven pictures we’d created of our customers, our market and our products, to set strategies for growth. This creates a […]
30-second summary: Digital marketing budgets as a portion of revenue were halved in 2021 and spend levels are not predicted to recover in 2022. CMOs need to stake their claim in transformation programs. Digital marketing leaders can maximize their spend by capitalizing on enterprise-wide investments in digital and data and […]
As brand marketers, it’s our responsibility to create brands that people view positively and want to connect to. When marketing is inclusive, your brand has a better footing with an even larger audience and creates even stronger ties with your customers. Inclusive marketing considers diversity in all forms— age, appearance, […]
30-second summary: Contrary to the “go big or go home” approach that global brands use, going small and more targeted can bring big results Connecting with local markets is easier with localized messaging, imagery, and more Award-winning branded content creator, Melanie Deziel shares advice on how to personalize connections as […]
Technology if applied correctly can be a creative force that paves the way to greater outcomes. Here’s how America’s oldest financial services giant, Wells Fargo minimized the technology footprint, unlocked an integrated data and operational environment, leaned into talent specialties, and saved millions in the process. We spoke with David […]
30-second summary: Customers continue to have high expectations from brands With empathy, inclusivity, security, and convenience as core themes – some senior marketing roles will be tasked with embodying these into brands’ market practices CFA Institute’s CMO, Michael Collins mentions five key roles that will maximize brand success Marketing leaders, […]
30-second summary: Consumer attention is fickle, precious, and especially ad resistant With the winter holidays fast approaching, brands need to diversify their digital marketing strategy to reach well-engaged audiences Renowned industry figure Neal Schaffer helps brands activate their holiday season sales with effective tips There’s no denying that influencer marketing […]
30-second summary: Focusing on UX and centralizing experiences leads to significant increases in web traffic. Stakeholder involvement at all levels, as well as honest conversations, are keys to successful and long-lasting change. Improving automation offers valuable insights for business development teams. Womble Bond Dickinson (WBD), a transatlantic law firm formed […]