30-second summary: Digital marketing budgets as a portion of revenue were halved in 2021 and spend levels are not predicted to recover in 2022. CMOs need to stake their claim in transformation programs. Digital marketing leaders can maximize their spend by capitalizing on enterprise-wide investments in digital and data and […]
30-second summary: A seamless digital experience becomes even more important amid the seismic change in consumer behaviors, with the physical in-store experience being overtaken by a digital-first mentality. The pressing need for digital acceleration to provide a seamless omnichannel experience – especially in the current climate – transcends marketing to […]
A few weeks ago with my family, we ordered a few slices of fancy cake from a swanky, high-end bakery. My slice was a three-layer lemon cream cake and it was gorgeous—until I noticed the hair. One strand, right near the bottom, plastered across the otherwise exquisitely frosted lemon vanilla […]
Alphabet announced last week its Q2 earnings are beating the analysts’ expectations with a revenue of $32.7 billion, which is 26% higher than their performance of Q2 2017. Google’s parent company saw a healthy revenue growth that caused further interest in its roots and what it means for the company’s […]