The James Brand has teamed up with vinyl subscription service Vinyl Me, Please to create the perfect tool for carefully cutting open your new records and just about anything else. The Abbey is a small, fixed-blade design with a corrosion-resistant stainless steel blade with vinyl LP inlay handles … Continue […]
30-second summary: This holiday shopping season saw record-breaking online sales as consumers shifted to shop to ecommerce Retailers need to ensure a consistent experience across platforms With tailored discounts and marketing messages, retailers can genuinely add value 2020 was undoubtedly a challenging year for retail, but 2021 doesn’t have to […]
30-second summary: Digital experiences have to be as seamless as physical ones to drive the same results with customers and prospects. In 2021, brands will have to perfect digital experiences as consumers get used to doing everything online. The entire C-suite must be invested in digital platforms. 2020 was the […]
30-second summary: Email marketing is the most dependable and measurable channel for digital marketing. Also, 50% percent of consumers prefer to be contacted by a brand over email. An average consumer sees more than 5000 ads and marketing messages in a single day. The biggest challenge for marketers is to […]
30-second summary: Follow this four-phase process to optimize digital experiences and enhance engagements, conversions, and customer loyalty. Phase 1: Define the core metric by which you’ll measure experiences on your website or app Phase 2: Establish a view of how existing experiences on your website or app are performing Phase […]
30-second summary: Market conditions have shifted; they’re on a volatility roller coaster ride with an indeterminate amount of track of opportunity. US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. 73% of consumers who are shopping online more since the pandemic plan to continue doing […]
30-second summary: A seamless digital experience becomes even more important amid the seismic change in consumer behaviors, with the physical in-store experience being overtaken by a digital-first mentality. The pressing need for digital acceleration to provide a seamless omnichannel experience – especially in the current climate – transcends marketing to […]
30-second summary: As 5G kicks into full gear this year — holding the promise of significantly greater processing speed, accelerated data rates and reduced latency — revamped customer experiences will emerge across virtually every industry. Edge computing will help companies respond to shifting demands and heightened competition. In fact, adoption […]
30-second summary: Experience plays a key role in decision-making for today’s consumers, who hold the power to be extremely selective given the endless choices available to them at the click of a button. Being a customer-centric brand by today’s standards goes far beyond the remit of the marketing department. The […]
Rolls-Royce has launched an app that will offer access to exclusive luxury products and experiences for new customers of the brand. Availalbe now in the UK, Middle East, Europe, and the United States, Whispers aims to offer a unique service that outdoes existing concierge and personal shopping … Continue reading […]