30-second summary: The most recent London Research and Act-On ‘State of Marketing Report’ found that just 21% of businesses use marketing automation technology to personalize their website. Relevant, tailored content is something consumers increasingly demand, highlighting how important web personalization is now, and will be in the future. Automation technologies […]
30-second summary: Follow this four-phase process to optimize digital experiences and enhance engagements, conversions, and customer loyalty. Phase 1: Define the core metric by which you’ll measure experiences on your website or app Phase 2: Establish a view of how existing experiences on your website or app are performing Phase […]
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Got low site traffic? If you’re an inbound marketer, you know that investing in expensive tools and technology won’t solve that problem for you — you need to consistently create content to do that. But if you’re just creating content and lack the right tools and technology to back up […]
The publishing landscape has evolved significantly over the past decade. Yet, WordPress continues to be the go-to CMS choice for online magazines and corporate blogs. According to W3Techs, WordPress is used by 33.2 percent of all websites. The platform has been acquiring 2 percent on average over the past eight […]
Customers are increasingly connected and always ready to reach for their mobile device when they need information, to communicate or simply seeking a distraction. As a result, mobile consumers are better informed, faster, more demanding and impatient. For anyone working in UX, digital, web, commerce, marketing…, what this means is […]