30-second summary: With the arrival of digital, marketers genuinely believed they would suddenly get to know their customers even better than before. Data analytics was hailed as a panacea for modern marketers, supposedly removing all the niggling blind spots in the customer journey. Despite the fact that the average marketing […]
30-second summary: Companies with large franchises in locations distributed across multiple states, face significantly different obstacles and experiences that other businesses. Nataly Huff, the Director of Digital Marketing for Amplifon, discussed about how they combined Invoca’s AI-driven call platform with Amplifon’s BI systems, to address the needs of customers across […]
30-second summary: Marketers need to re-think how they approach video marketing; if they’re unable to tailor the content they’re creating to meet the demands of different digital platforms, they won’t be able to get the results they’re looking for. Brands should instead take a digital-first approach to video content production, […]
30-second summary: Customer feedback is critical to understanding how people feel about your company and your products. Consumers are testing new brands, and authentic reviews are one of the biggest factors in their decision to purchase something. Collecting customer feedback helps set business benchmarks, ensure customer satisfaction, win superfans and […]
30-second summary: Customer experience boils down to making every customer interaction matter, whether those interactions happen in marketing, support, sales, or the back office. It’s that simple, and that complex. The global pandemic is bringing into clear focus the importance of the “experience economy,” where customers are defining the terms […]
30-second summary: One innovative way in which brands and businesses can find new and compelling insights from their customers is by implementing cashless payment solutions. Engagement coupled with adoption of new systems (like cashless payments) will in turn deliver loyalty and revenue. And the good news is – it’s not […]
30-second summary: Communication with customers is critical during the COVID-19 pandemic. Businesses must brace for the next normal if they want to remain relevant. Brands should look for ways to make communication meaningful through video. Not all video platforms are created equal, nor do they serve the same purposes. Coronavirus […]
30-second summary: Online shopping is growing during the COVID-19 crisis Adults prefer to buy from companies who protect consumers and employees from COVID-19 Brands need to build and maintain trust to engage and maintain customer loyalty Stating that you are putting employees and consumers first starts this process Discover the […]
30-second summary: Over the years, Netflix have trained the consumer into the habit of an on-demand, all-you-can-watch digital approach to viewing content at a very low price – displacing Blockbuster as a result. With the new Disney Plus model and the announcements of a 2020 launch year for both HBO […]
30-second summary: The foundation of good account-based anything is data and insights about customers. When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more in knowing those accounts. There are two types of listening when it comes to ABM – active and passive. […]