30-second summary: When we’re faced with new circumstances that alter the fabric of how we’ve always operated, agility becomes the determining factor of success. As such, agility must be vertically integrated into your organization in order to yield results. In order to set the stage for agility, you must have […]
30-second summary: Even though cloud computing is virtually in every industry, it can be seen predominantly in the business world. As technology advances and gains popularity, businesses in various sectors have migrated their infrastructures on this virtual platform. With cloud technology, retailers are able to swap their legacy systems for […]
30-second summary: Today’s modern day chatbots can help customers with simple questions while freeing humans up to handle larger tasks. AI has enabled chatbots to predict human behavior in order to better understand and serve customers. It can be easy to jump right into building a chatbot but it’s important […]
30-second summary: The foundation of good account-based anything is data and insights about customers. When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more in knowing those accounts. There are two types of listening when it comes to ABM – active and passive. […]
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Facebook unveiled its plans for Libra, the new cryptocurrency that could change the future of global payments. Here’s everything you need to know about it. Facebook has rolled out its ambitious plans for a new currency and financial infrastructure that could make our transactions easier. Libra is a new type […]
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The marketing landscape becomes more complicated year-by-year with the influence of technology and the new channels that show up. A multi-channel strategy makes it imperative to discover the touchpoints of your work that led to a conversion. And this is the reason why marketing attribution has seen a growth in […]