30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and beverage There is a unique opportunity for brands to align their own purpose and growth with consumer desires to look after the world we live in Brands must […]
Longines is expanding its Legend Diver lineup with four new colorways in 42mm and 36mm. The 42mm models will come in sand beige (above) and ash grey gradient dials with tone-on-tone fabric straps while the 36mm models will come in vivid burgundy, sand beige, or royal blue. The 42mm will […]
30-second summary: Contrary to the “go big or go home” approach that global brands use, going small and more targeted can bring big results Connecting with local markets is easier with localized messaging, imagery, and more Award-winning branded content creator, Melanie Deziel shares advice on how to personalize connections as […]
Not many folks remember the fact that the Morgan Motor Company won the 2.0-liter class at the infamous 24 Hours of Le Mans in 1962. The new limited-edition Plus Four LM62 commemorates the Le Mans… The post Morgan Plus Four LM62 first appeared on Cool Material. [ccw-atrib-link]
Morgan has released a new special edition Plus Four that celebrates its win at the top of its 2.0L class at the 24 Hours of Le Mans back in 1962. This special edition model comes finished in your choice of Morgan Jet Green or Morgan Tetre Rouge and features a […]
30-second summary: The Great Reshuffle and privacy-first policies greatly impacted the advertising and marketing industries last year and will continue to disrupt the landscape in 2022 B2B advertisers should wean themselves off of targeting lookalike audiences and focus on harnessing first-party and zero-party data People will buy brands, not products […]
The Four Seasons has officially opened the doors to its new Napa Valley resort, which is the only resort in the region to be situated on a working winery. Located at the Elusa Winery and Vineyard, the resort offers a full wine country experience combined with the Four Seasons’ acclaimed […]
The hand-built Britishness of Morgan is the whole appeal of their classic roadsters. With the launch of their all-new Plus Four CX-T, they’re taking that legacy off-road. But not with […] [ccw-atrib-link]
Morgan surprised everyone today with a new model that the Plus Four onto the road less traveled. Built for adventure, the Plus Four CX-T is a rally-ready off-roader complete with EXE-TC coilover assemblies, Plus Six suspension arms, bespoke bushes, off road tires, a three-mode locking differential … Continue reading [ccw-atrib-link]
30-second summary: People crave human connections and the pandemic has amplified this need Brands are rolling up their sleeves to meet their consumers at their point of need I draw observations on human-centric marketing and why it wins hearts When I wrote ‘Marketing Rebellion’, I proposed that in the end, […]