30-second summary: Contrary to the “go big or go home” approach that global brands use, going small and more targeted can bring big results Connecting with local markets is easier with localized messaging, imagery, and more Award-winning branded content creator, Melanie Deziel shares advice on how to personalize connections as […]
30-second summary: People crave human connections and the pandemic has amplified this need Brands are rolling up their sleeves to meet their consumers at their point of need I draw observations on human-centric marketing and why it wins hearts When I wrote ‘Marketing Rebellion’, I proposed that in the end, […]
30-second summary: As brands seek to capitalize on Out of Home (OOH) advertising, they can use a variety of techniques leveraged by political campaigns, who deploy smart, data-driven and effective OOH campaigns. Political campaigns prioritize reach and frequency, focusing on reaching the maximum number of people possible. Brands may have […]
30-second summary: While the pandemic and economic downturn proved fatal for many businesses, some organizations have managed to not only survive, but thrive. The difference between the two? The companies who futureproofed their foundations to weather unexpected challenges that came their way. For organizations to have any hope at responding […]
Baseball icon Willie Mays is widely regarded as the greatest all-around player in history due to his unparalleled combination of hitting, defense and baserunning ability. In his memoir, 24: Life Stories and Lessons from the Say Hey Kid, baseball fans and people of all ages will get a taste of his […]
30-second summary: Asked what they look forward to about the Super Bowl, 20 percent of respondents in a recent survey said it’s the ads. That’s second only to watching the actual game. Selligent Marketing Cloud’s CMO, Niki Hall, highlights the biggest marketing and branding lessons from this year’s top Super […]
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What does the grand visionary, the master manager, the CEO saviour of Disney have to teach you? In The Ride of a Lifetime, Iger shares the lessons he’s learned while running the largest, most respected media company in the world and leading its 200,000 employees. He explores principles of optimism, […]
The 50th anniversary of the moon landing is upon us and this book connects readers to the stories of 12 of the only 24 humans who ever traveled to the moon, revealing the courage, leadership, and the quiet patriotism that it took to accomplish their missions. [ccw-atrib-link]
It’s not unusual for me to work with well-known CMOs on a daily basis. Having a front row seat to their strategic leadership is always fascinating to me. Not only does it reinforce the fact that there is not one singular path to success, but it also reminds me that […]