As the physical world temporarily shuttered due to COVID-19, society made space for a virtual world, one that is rapidly growing and holds significant potential for brand activations. The metaverse – particularly the gaming metaverse – is skyrocketing; it’s expected to become a $400 billion-dollar business by 2025. Roblox, an […]
The new world is fast-moving towards screenless ecosystems and brands don’t just need to be seen, they need to be heard. Our Fast Five video series continues with Uli Reese, Global CMO at amp, an award-winning audio consultancy. As an Emmy Winner, musician, and author of ‘101GreatMinds’ Uli has helped […]
30-second summary: Asked what they look forward to about the Super Bowl, 20 percent of respondents in a recent survey said it’s the ads. That’s second only to watching the actual game. Selligent Marketing Cloud’s CMO, Niki Hall, highlights the biggest marketing and branding lessons from this year’s top Super […]
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical […]
http://www.youtube.com/watch?v=b-m4RH6va94 Steve Stoute is a Marketing and Branding Genius and gives you a better understanding of how important Branding is and how valuable it can be [ccw-atrib-link]
Branding is all about good company image and great customer feedback. However, even the biggest brands have some qualities, which do not exactly enhance their brand’s value. That’s why Clif Dickens thought of a unique way how to make fun of global brands, replacing their original slogans with something a […]