Bowl

Nature & Environment Augmented, Bowl, Campaign, cheetos, Detector, Dust, FritoLay, Orange, reality, Super, turns, ‘Cheetle’

Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

whot ⋅ December 7, 2021

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration with Google to effectively scale the project. Uncover the strategy and decisions that lead to the ‘Cheetle’ detector’s success. Ran Craycraft is the co-founder and managing partner at Wildebeest, a California-based hands-on […]

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Tech &amp, Bowl, iTemp’s, Keep, Smart

Keep It Hot with iTemp’s Smart Mug & Bowl Set

whot ⋅ April 29, 2020

The iTemp heating mug & bowl keep your drinks & food hot at the exact temperature you want them. Using bluetooth, they connect to a dedicated smartphone app that gives you precise control of temperature as well as tracking your hydration and drink history. Both vessels use the same iTemp […]

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The Arts Bowl, Brands, Score, Struggling, Super, touchdown

Brands are struggling to score a Super Bowl touchdown

whot ⋅ March 4, 2020

30-second summary: It’s well known that second-screen use is on the rise and that when a potential customer sees a brand’s ad on air, there’s a good chance they will look them up online, and — if all goes well — buy their product. Even a cursory search of many […]

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4 branding lessons from most talked about 2020 Super Bowl ads

whot ⋅ February 7, 2020

30-second summary: Asked what they look forward to about the Super Bowl, 20 percent of respondents in a recent survey said it’s the ads. That’s second only to watching the actual game. Selligent Marketing Cloud’s CMO, Niki Hall, highlights the biggest marketing and branding lessons from this year’s top Super […]

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Music Behind, Bowl, Cages, explained, Half, Kids, Show, Super, Team, Those, Time

The Team Behind the Super Bowl Half Time Show Explained Those Kids in Cages

whot ⋅ February 4, 2020

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Religion Alex, Bowl, Fantasy, Jennifer, LOPEZ, Personal, Rodriguez&#039s, Super

Jennifer Lopez Was Alex Rodriguez's Own Personal Super Bowl Fantasy

whot ⋅ February 3, 2020

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ENTERTAINMENT Bowl, Career, changed, Completely, Halftime, Jennifer, Launched, Lopez&#039s, Show, Shows, Super

The Show That Launched Jennifer Lopez's Career Completely Changed Super Bowl Halftime Shows

whot ⋅ September 28, 2019

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Celine Dion Just Made a Strong Case for the Bowl Cut

whot ⋅ August 2, 2019

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show-default-images Bowl, Cost, Dollars, Millions, Super, they, Worth

Super Bowl ads cost millions of dollars. Are they worth it?

whot ⋅ February 5, 2019

Between display and search ads, and sponsored Instagram posts, studies have shown that I have seen hundreds of digital ads today. I couldn’t tell you a single one, even though many of them were probably part of Super Bowl campaigns I read about this morning. However, I could tell you […]

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dont-show-author-byline Bowl, During, Game, Importance, Search, SUNDAY, Super

Super Bowl Sunday and SEO: The importance of search during the Big Game

whot ⋅ January 31, 2019

Tide was one of the most clever advertisers during Super Bowl LII. The “It’s A Tide Ad” campaign had three commercials that parodied stereotypical ads in every category from jewelry to car ads, and featured cameos from Mr. Clean and Isaiah Mustafa, better known as the Old Spice Guy. The […]

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