Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust
30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration with Google to effectively scale the project. Uncover the strategy and decisions that lead to the ‘Cheetle’ detector’s success. Ran Craycraft is the co-founder and managing partner at Wildebeest, a California-based hands-on […]
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