reality

Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

, , , , , , , , , , ,

Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

⋅

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration with Google to effectively scale the project. Uncover the strategy and decisions that lead to the ‘Cheetle’ detector’s success. Ran Craycraft is the co-founder and managing partner at Wildebeest, a California-based hands-on […]

Liked Liked
No Comments

, , , , ,

MINI Vision Urbanaut: From Concept to Reality

⋅

Whoever said minivans were lame? Well, count on MINI to make its own version with the Vision Urabanaut. Last year, BMW-owned MINI unveiled the Vision Urbanaut as a purely computer-generated concept. But now, they’ve produced… The post MINI Vision Urbanaut: From Concept to Reality first appeared on Cool Material. [ccw-atrib-link]

Liked Liked
No Comments

, , , ,

The reality of marketing in the midst of an economic decline

⋅

30-second summary: An unforeseen global health pandemic causing entire industries to grind to a complete halt. COVID-19 has shaken the world, leaving organizations struggling to survive and companies around the world re-thinking their strategies. Priorities and key performance indicators have shifted, with innovation becoming essential to those wanting to survive […]

Liked Liked
No Comments

Load More

Google+