Augmented

Nature & Environment Augmented, Bowl, Campaign, cheetos, Detector, Dust, FritoLay, Orange, reality, Super, turns, ‘Cheetle’

Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

whot ⋅ December 7, 2021

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration with Google to effectively scale the project. Uncover the strategy and decisions that lead to the ‘Cheetle’ detector’s success. Ran Craycraft is the co-founder and managing partner at Wildebeest, a California-based hands-on […]

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clickbump-layout Augmented, Marketing, reality, RIGHT, Time

Why the time is right for augmented reality (AR) in marketing

whot ⋅ January 8, 2021

30-second summary: As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media. The ongoing and widespread rollout of 5G networks will open the floodgates for mass adoption of AR and finally allow the technology to reach its full potential. In […]

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Crime & Justice Augmented, Menu, Panera, reality, unit

At Panera, augmented reality is now on the menu with AR ad unit

whot ⋅ November 4, 2019

Panera is out today with an augmented reality (AR) ad unit for mobile devices that lets users rotate menu items and share the experience across Snapchat, Instagram and Facebook. Panera said this was the first AR ad unit for the food industry. In the example video, the user can rotate […]

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Celebrity Augmented, Business, examples, Industries, reality, reshape, Using

Augmented reality examples: 10 industries using AR to reshape business

whot ⋅ September 9, 2019

Though augmented reality has its roots in fun and games like Snapchat filters and Pokemon Go, AR technology is growing up. These days, pretty much every industry–from healthcare to manufacturing–is waking up to the potential of AR to provide business solutions that would have been unthinkable just a few years […]

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dont-show-images Augmented, Celebrate, nasa, reality, Years

Celebrate 60 Years of NASA in Augmented Reality

whot ⋅ May 2, 2019

Since its founding in 1959, the National Aeronautics and Space Administration, NASA, has pioneered human space exploration. To celebrate its 60th birthday, AstroReality created some sweet gifts: the NASA AR Notebook, which uses AR software to create an interactive experience with the book using your phone’s camera. The NASA Space […]

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hidden 2019, Analytics, Augmented, KNOW, Need

Augmented analytics: What you need to know for 2019

whot ⋅ February 23, 2019

As companies start or continue on their digital transformation journey, the amount of data they deal with grows in volume and complexity. Traditional analytics — the process of preparing and analyzing data, interpreting results and telling stories with that data — is a manual, time-intensive process. And it poses significant […]

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Celebrity "Ikea", aims, Augmented, disrupt, innercity, Itself, reality, Stores

With augmented reality and inner-city stores, IKEA aims to disrupt itself

whot ⋅ December 12, 2018

“Disruptive” may be the marketing buzzword people hate the most, but it’s fitting here. IKEA isn’t disrupting a product or even an industry; the Swedish furniture giant is aiming to disrupt itself. IKEA’s massive blue warehouses have long been staples of the suburbs. Four years ago, the brand tried thinking […]

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Technology & Electronics Augmented, enhance, Experience, Fans, reality, Sports

How can augmented reality enhance the experience for sports fans?

whot ⋅ October 10, 2018

Philips Arena, where the Atlanta Hawks play basketball, is currently under construction. The revamped arena will include both a courtside bar and a barber shop. Yankee Stadium has a museum, while Hard Rock Stadium is home to both the Miami Dolphins and a nightclub where fans can watch their games. […]

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Technology & Electronics Augmented, Brand, Here', Ready, reality

Augmented reality ads are here. Is your brand ready?

whot ⋅ July 13, 2018

Earlier this week, Facebook announced that it’s moving augmented reality (AR) ads out of Messenger and into the News Feed. Early adopters like fashion retailer Michael Kors and beauty brands like Sephora are creating ads that allow Facebook users to virtually test products from the comfort of their couch. The […]

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dont-show-images Augmented, Industries, reality, utilizing

10 industries utilizing augmented reality

whot ⋅ June 8, 2018

When it comes to Augmented reality, we often think of Pokémon Go and other such games. However, the technology has grown beyond the gaming and entertainment sector. Today, AR technology has become the major tool for people and business leaders to attract and engage their target audience. And enjoy a […]

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