This is the bike helmet that can speak for you when you can’t. POC’s Ventral Air SPIN NFC features an NFC Medical ID chip that lets you store your medical profile in the helmet. In an accident, first responders will be able to read your vital information and make the […]
30-second summary: Omnicanality, which consists in being able to address customers who only buy in a store on other channels (email, SMS, social networks, search, etc.), represents a significant value creation opportunity for companies. The brands that manage to stand out and maintain a close and trusting relationship with their […]
30-second summary: Cooler Screens is a Chicago startup that combines retail product merchandising with digital technology to deliver relevant in-store shopping experiences that mimic contextually relevant online shopping experiences. Cooler Screens technology works by embedding smart screens into glass cooler doors. The screens are equipped with IoT sensors and other […]
When Goodwill wanted to drive foot traffic to their stores as well as create awareness about their larger mission of providing job training and support to local communities, they turned to AdTheorent, a leading provider of predictive digital ad technology. Formed in 2011, AdTheorent is a machine learning-powered, targeted advertising […]
“Now more than ever, excellent customer service is a company’s secret weapon against competitors and Amazon. Nothing invokes loyalty better than a great shopping experience.” Customer service provider Simplr has released a new report on the most common customer service pitfalls among ecommerce brands. They look specifically at the customer […]
Is the “retail apocalypse” going to come for traditional grocery brands like Kroger and Albertsons? We asked that question back in September. We concluded that while digital transformation may not be happening quite as rapidly as other areas of retail — only 2.8% of food and beverage sales happened online […]
Commemorating ten years of the Galaxy line, Samsung launches it first Experience stores in the US. The stores play host to their entire product line, from the latest phones to tablets as well as TVs, smart devices, and a full range of their accessories. The stores will also have onsite […]
During the five days between Thanksgiving and Cyber Monday alone, American consumers spent $58.5 billion, a 19.9% increase over 2017. Online sales in particular are at an all-time high, with Cyber Monday’s $7.9 billion taking the crown for the biggest ecommerce day in U.S. history. Where did all those figures […]
“Disruptive” may be the marketing buzzword people hate the most, but it’s fitting here. IKEA isn’t disrupting a product or even an industry; the Swedish furniture giant is aiming to disrupt itself. IKEA’s massive blue warehouses have long been staples of the suburbs. Four years ago, the brand tried thinking […]
Emails with personalized subject lines have stronger open rates. Consumers are more likely to purchase from a retailer that recognizes them by name and recommends products based on previous purchases. In other words, countless studies have come to the same conclusion: people prefer personalization. Personalized marketing is a way for […]