Report

Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

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30-second summary: Email marketing conversions continue to climb: Email marketing’s performance continues to strengthen. In Q3 2020 alone, the conversion rate for promotional emails increased by 169% year-over-year. The metrics for automated emails are even more impressive. Marketing automation is a must for ecommerce brands: Email marketing automation drove 32% […]

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Comscore’s new trends report reveals significant spike in US OTT usage

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Comscore’s new trends report reveals significant spike in US OTT usage

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30-second summary: Comscore’s 2020 State of OTT report looks at Covid-19’s impact on OTT usage and provides an overview of current CTV/OTT trends in the U.S. OTT consumption spiked significantly from February to March of this year, based on average daily streaming hours per household. The “Big 5” streaming services […]

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consumer spending COVID-19

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Cardlytics’ spend report shows consumer spending beginning to recover

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30-second summary: To address the uncertainty around consumer spending in the age of COVID-19, ClickZ hosted a Peer Network webinar with Michael Akkerman, the Chief Product & Strategy Leader at Cardlytics. Through their ad platform, Cardlytics has visibility into half of all card swipes in the continental US. This gives […]

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Conviva report shows big boost in daytime streaming during the pandemic

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30-second summary: A new report from streaming intelligence provider Conviva shows how the stay-home directives have boosted video streaming, as well as local news on social media. The window of time that used to be filled by working — 10AM to 5PM — rose nearly 40 percent. Additionally, local news […]

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Social listening

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Social Listening: New report uncovers missed opportunities for PR professionals

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30-second summary: Social listening and analytics take-up is lagging, even while a great deal of PR occurs in the digital and social context. Social listening has value for more than just campaign performance. There are opportunities for PRs to use it for: newsjacking, executive visibility, and crisis/reputation management. Use of […]

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Gartner report spotlights the four main kinds of attribution

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30-second summary: A new report from research firm Gartner details the four main kinds of attribution. The methods — Marketing Mix Modeling (MMM), Multitouch Attribution (MTA), Holdout Testing and Unified Measurement Approaches (UMA) — each have different methodologies, goals and resource needs. The report recommends utilizing each method as appropriate, […]

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Getty Images’ new ‘Visual GPS’ report finds four ‘Forces’ guiding consumers

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Getty Images’ new ‘Visual GPS’ report finds four ‘Forces’ guiding consumers

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30-second summary: A new “Visual GPS” report from Getty Images and research firm YouGov finds four Forces influence decision-making by consumers, and thus should be considered by brands when they choose images. The four Forces: Wellness, Technology, Sustainability and Realness. The report provides visual examples of each driving Force, in […]

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New PubMatic/Forrester report: Video ads booming, header bidding climbing

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30-second summary: A new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers employing video ads. Header bidding, where all advertisers participate at the same time in the auction, has become popular because it doesn’t favor one […]

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