30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season The net? Email marketing is still a critical tool today, especially when timely, personalized messages are shared However, industries like Insurance saw […]
30-second summary: Apple is pushing users to maximize the level of actual email engagement vs the superficial focus on lower-value data Strategy, content, and operational excellence should be the pillars of your email marketing ROI What should you know and action to motor through the changes of 2021 and beyond? […]
30-second summary: Personalization when done right holds the key to better open rates, click-through rates, and conversions B2B and B2C email marketing and personalization need to be handled with different strategies We addresses key concerns around email marketing in a post-pandemic world, how businesses can achieve effective personalization for a […]
ELEVATOR is like finding $10 in your pocket. It’s a welcome surprise each time it lands in your inbox. Every edition is filled with interesting, thought-provoking eye and brain candy from the corners of the… The post ELEVATOR Is the Email You Should Be Reading Every Week first appeared on […]
30-second summary: Emails remain an effective communications channel Don’t forget to constantly evaluate and optimize your email program Deliverability and engagement metrics can help you get the most out of a reliable outbound marketing tactic Test and learn to ensure your email program is continuing to support your business and […]
30-second summary: Consumers expect a personalized online experience from every brand. Marketers are struggling to deliver this precise personalization at scale. Adtech brings customers into the funnel, and martech helps cultivate a relationship, but the gap between the two creates data silos, inefficiencies and a breakdown in the handoff. Joining […]
30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Or should we expect a different kind of disruption in the coming year? Based on insight from several of our in-house experts at […]
30-second summary: Consumers are becoming more conscious of how they shop, with an increased focus on small, minority-owned, women-owned, and Black-owned businesses. Shopping this year has more sentimental value as shoppers look for a morale boost. Nearly, half, (43%) of consumers used shopping as a means to cheer up family […]
30-second summary: Email marketing is the most dependable and measurable channel for digital marketing. Also, 50% percent of consumers prefer to be contacted by a brand over email. An average consumer sees more than 5000 ads and marketing messages in a single day. The biggest challenge for marketers is to […]
30-second summary: Email marketing conversions continue to climb: Email marketing’s performance continues to strengthen. In Q3 2020 alone, the conversion rate for promotional emails increased by 169% year-over-year. The metrics for automated emails are even more impressive. Marketing automation is a must for ecommerce brands: Email marketing automation drove 32% […]