Marketing talent attrition is a major pain point for managers and leaders globally. To help solve this conundrum, we interviewed Michael Cruz, partner and head of content at the New York-based agency, Summer Friday. Michael has 20+ years of experience as an intuitive leader known for nurturing talent while staying […]
30-second summary: Emails remain an effective communications channel Don’t forget to constantly evaluate and optimize your email program Deliverability and engagement metrics can help you get the most out of a reliable outbound marketing tactic Test and learn to ensure your email program is continuing to support your business and […]
The USA Today and Kindle Top #25 Bestseller ‘A real tear-jerker’ THE SUN ‘A stunning read’ MIRANDA DICKINSON For a decade, Hannah’s life has been pretty close to perfect – she has a great job, she’s married to Mark, and her child-free existence means she’s free as a bird. The […]
“ My whole body aches. I trawl memories of her, now so precious… my darling child. I can’t lose her… When Tessa arrives at the little house by the lake with her two children, it is an escape. The rental house may be a bit small – but it’s theirs […]
Picture a data-driven CMO. Did you envision someone bent over a desk crowded with several computer monitors obsessively checking smartphone screens and spreadsheets? If so, then what you have pictured is actually a CMO who isn’t making the best use of all their data — which in the era of […]
Written by legendary FBI criminal profiler, #1 New York Times bestselling author, and inspiration for the hit Netflix show Mindhunter, John Douglas delves deep into the lives and crimes of four predatory killers, including: Charles Manson, ”Son of Sam Killer” David Berkowitz and ”BTK Strangler” Dennis Rader, offering never-before-revealed details […]
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