30-second summary: Creative data analytics has removed the guesswork from marketing communications, leaving marketers with the ability to not only analyse past campaigns but to predict the success of future ones, even before spending money and testing them on platforms such as Facebook. Research shows that marketers are sitting on […]
30-second summary: This year has already seen brands navigate a rise in hate speech and misinformation, but the depreciation of third-party cookies is still a looming challenge. Continuing to serve relevant ads at scale will mean exploring alternative targeting methods that create meaningful connections by focusing on context. Through better […]
30-second summary: Ensure your digital media budgets follow reality, not perception: Nielsen’s study found that novelty plays a big role in marketers’ confidence in new/digital channels; however, they must make sure their perception of these channels match reality and have measurement practices in place to ensure the effectiveness of their […]
A new survey of marketing decision makers in the US and UK has found many CMOs to be understating the strategic value of search engine marketing (SEM) on their overall business. The data published by Adthena shows SEM to be massively important to CMOs and a key area of current […]
Written by legendary FBI criminal profiler, #1 New York Times bestselling author, and inspiration for the hit Netflix show Mindhunter, John Douglas delves deep into the lives and crimes of four predatory killers, including: Charles Manson, ”Son of Sam Killer” David Berkowitz and ”BTK Strangler” Dennis Rader, offering never-before-revealed details […]
On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing by sending the world’s first digital, commercial mass communication. (It was mass communication at the time; did you have […]