30-second summary: Digital coupon codes are now more widely used than coupon-clipping. Chatbots are bringing forth a new age of personalized marketing. Algorithms are making it easy to craft special offers that meet the specific needs of consumers. Artificial Intelligence is optimizing the interaction between consumers and marketers. Businesses risk […]
30-second summary: Ensure your digital media budgets follow reality, not perception: Nielsen’s study found that novelty plays a big role in marketers’ confidence in new/digital channels; however, they must make sure their perception of these channels match reality and have measurement practices in place to ensure the effectiveness of their […]
Brands cannot escape the impact of consumer backlash. It seems every week another company is facing PR headaches over a messaging misstep or an insensitive ad. Consumer opinions are quickly amplified thanks to social media and one negative opinion can spiral into millions of views. It’s quite obvious, then, why […]
A/B testing is one of the most important tactics for any email marketer. The main aim of A/B testing is to drive better email marketing metrics through more relevant emails. It’s about hypothesizing something about your subscriber and testing to validate that assumption. Through A/B testing, you can send two […]
In 2015, Google introduced Universal App Campaigns (UAC) to their suite of developer tools. The idea behind UAC was to make life easier for developers to promote iOS or Android apps across Google’s various platforms. Previously, each platform required a separate campaign, meaning it was a time-consuming process. With UAC, […]
As Facebook has automated its bidding, creative has quickly become the driver for the best financial performance. Creative can now be optimized to match the user’s experience, location and device. Video templates assist with the creation of generic creative and dynamic pricing; however, non-templatized creative cannot be generated with AI […]
In our review of last week’s martech news, we highlight Twilio to acquire to SendGrid, Facebook’s new restrictions on spammy ads, and YouTube’s addition of TV as a device type in tailored campaigns. Twilio to acquire SendGrid for $2 billion What it is Twilio is a cloud technology company that […]
Mobile app marketers can rejoice: this week, Kenshoo announced plans to add Apple Search to its platform, meaning advertisers can now manage Apple Search Ads alongside Bing, Google, and Facebook campaigns all in the same platform. Consolidating campaign management into one convenient platform is a smart way to help advertisers […]
We live in an era that everything can become political. Social media has been targeted by fake news, trolls and negative stories. How does a marketing deal with this sentiment? There have been many brands that decided to embrace their inner activism in 2017 in an attempt to raise their […]
The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more conversions than BAU messages. [ccw-atrib-link]