This morning, location marketing platform Uberall announced a partnership with independent review platform Trustpilot. Now, customers will be able to manage and respond to Trustpilot reviews directly from Uberall. Uberall’s location marketing platform allows users to manage online store listings across Google, Instagram, Facebook, Yelp, TripAdvisor, etc., all in one […]
With “television” less of a channel these days and more of a metaphor that covers a lot of different delivery methods, the Interactive Advertising Bureau (IAB) Video Center of Excellence is out with an effort to simplify the advanced and connected TV market for advertisers. The initiative is called the […]
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Mobile app marketers can rejoice: this week, Kenshoo announced plans to add Apple Search to its platform, meaning advertisers can now manage Apple Search Ads alongside Bing, Google, and Facebook campaigns all in the same platform. Consolidating campaign management into one convenient platform is a smart way to help advertisers […]
Most of us adopted our first content management systems (CMS) long before content became king, back when our best option for personalization was a custom color in WordPress. But as our content becomes increasingly sophisticated, so should our solutions for managing, editing, delivering, and measuring that content. Today, the CMS […]