30-second summary Walmart Media Group (WMG) expands sponsored search offering via a new partnership with Kenshoo, Flywheel Digital, Pacvue and Teikametrics. Walmart built the WMG from the ground up via the acquisition of display advertising technology and created a self-serve auction-based infrastructure for managing search ads. Kenshoo opened an API […]
How can businesses use data to streamline their marketing efforts? What are the main challenges and potential benefits they face in doing this? How do retailers make the most out of Amazon — dubbed “Frenemy Number 1” — to navigate both the threat, but also the opportunities, that it brings? […]
Mobile app marketers can rejoice: this week, Kenshoo announced plans to add Apple Search to its platform, meaning advertisers can now manage Apple Search Ads alongside Bing, Google, and Facebook campaigns all in the same platform. Consolidating campaign management into one convenient platform is a smart way to help advertisers […]
ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers to make better decisions about vendors. The first in the series of ClickZ buyers guides is dedicated to bid management platforms. With […]