30-second summary Walmart Media Group (WMG) expands sponsored search offering via a new partnership with Kenshoo, Flywheel Digital, Pacvue and Teikametrics. Walmart built the WMG from the ground up via the acquisition of display advertising technology and created a self-serve auction-based infrastructure for managing search ads. Kenshoo opened an API […]
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In our roundup of last week’s martech news, we highlight: Instagram launches in-app shopping checkout Amazon is testing mobile video ads in search results Facebook Ads tops ranking for mobile app marketing, thanks in part to gamers Pinterest hires Walmart CTO Jeremy King as head of engineering Facebook removes gender, […]
As the digital era continues to turn retail on its head, Walmart’s story is particularly interesting, as the brand is somehow both the challenger and the incumbent. Walmart has been the world’s largest retailer since 1988, but as Sears proved, prominence isn’t permanent. The retailer had a series of disappointing […]
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Walmart CEO Doug McMillon has taken to referring to Walmart as a “technology company,” an increasingly common practice for consumer brand executives. Under Armour plans for most of its shirts and shoes to track data in the next three years. TGI Fridays doubled its off-premise business in less than a […]
According to the National Retail Federation, about 20% of retail sales occur during the five weeks between Black Friday and Christmas. It’s naturally a busy time for marketers, requiring months of preparation. Since Halloween is a holiday that occurs right before the holidays, it’s easy to gloss over. While Halloween […]
Is Bitcoin the future of money? Has the cryptocurrency bubble already popped? It depends who you ask. The topic of Bitcoin is just as polarizing as it is hot. But no matter how volatile Bitcoin stocks may be, its underlying technology, blockchain, has huge potential to transform our industry. Blockchain […]
Walmart was a disruptor long before the ecommerce boom, combining limitless products and low prices in towns across America. Though Walmart has been the nation’s largest retailer since the late ‘80s, the stratospheric rise of Amazon has posed a threat to the brand’s dominance. However, Walmart has had a digital comeback over […]
