30-second summary: Consumers prefer an assortment of channels to communicate with brands To ensure coherent experiences and consistent messaging, brands need to look at their first-party data for a bird’s eye view of their consumers’ preferences Data integration is a key enabler to striking a balance between the correct platform […]
30-second summary: In a very tough year, B2B marketers had to quickly pivot when some of their best lead generation and sales channels (meetings and events) were put on hold. At the same time, cool new channels like CTV often feel out of reach to B2B marketers. B2B marketers must […]
30-second summary: 73% of online shoppers are expected to chase post-holiday bargains while 76% of eBay buyers plan to take advantage of after-Christmas and New Year shopping deals. 33% of brands that shifted their ad dollars in Q1 and Q2 of 2020 moved money to ecommerce. SMS conversion rate increased […]
30-second summary: A rapidly changing advertising environment has led marketers to cut back and refocus their ad spend Agile marketers can adapt to this environment by pivoting their short-term ad budgets towards omnichannel strategies An approach focused on connecting with the consumer across multiple channels enables brands to tailor campaigns […]
30-second summary: Marketing is increasingly viewed as a mission-critical organization responsible for driving new revenue, and the current situation only enhances its indispensable role for creating innovative experiences that fulfill a customer’s needs, wants and desires in real time. Real time customer engagement is how ambitious marketers lead markets. Customer […]
30-second summary: SMS messaging can handle the increased workload at contact centers, especially paired with the expanding presence of conversational chatbots. More and more organizations are embracing AI chatbot solutions to handle everyday customer questions – freeing up space for highly skilled agents to focus their attention on the work […]
30-second summary: An optichannel mindset takes stock of individual channel performance and then makes optimizations based on customer expectations, personal preferences, and the anticipated return on investment. Optichannel is marketing’s return to rationality — something that has evolved from omnichannel frustrations. It replaces the need to be everywhere with a […]
2018 was a huge year for digital marketers. With the implementation of GDPR in the EU and the rising concerns of data privacy across the digital landscape, marketers had to make pivotal changes to the way they communicated with their customers. But 2018 wasn’t just an impactful year when it comes […]
There’s a horror movie trope where the killer seems almost magical: Running from him out the front door? Nope. There he is. How about up the stairs? Oh wait, he’s now in the closet. Advertising on the internet can, sadly, feel a lot like an axe-wielding movie killer, with the […]
Customers in every industry have come to expect self-service options. From using an app to order coffee to texting companies for support, these channels give customers another way to quickly and easily get what they need. While some businesses are moving in the right direction with their omnichannel strategies, many are missing a strong enough internal framework to understand customer-facing implications. A […]