The current generation Vantage is unmistakably Aston Martin in its design but many have wished that the company had kept the traditional Vane grille intact over the sportier and more aggressive “Hunter” grille that comes standard. As of last fall, the company began offering the Vane grille with new … […]
30-second summary: 73% of online shoppers are expected to chase post-holiday bargains while 76% of eBay buyers plan to take advantage of after-Christmas and New Year shopping deals. 33% of brands that shifted their ad dollars in Q1 and Q2 of 2020 moved money to ecommerce. SMS conversion rate increased […]
30-second summary: Predictive analytics is a statistical analysis technique that uses data mining and machine learning to predict future events. In the context of ecommerce, predictive analytics provides store owners with a deeper understanding of customer decisions and behaviors. ML and AI tools are effective in combating the different types […]
30-second summary: Predictive analytics is a statistical analysis technique that uses data mining and machine learning to predict future events. In the context of ecommerce, predictive analytics provides store owners with a deeper understanding of customer decisions and behaviors. Security concerns while making a payment is one of the top […]
Salesforce, in collaboration with ClickZ, recently hosted a webinar focused on helping businesses optimize their websites for lead generation. The webinar, “How to Turn Your Website into a Lead Generation Machine” is available on demand for a limited time. Source: Salesforce In this post, we’ll summarize the key points reviewed […]
It’s tempting to think of search, social, and ecommerce as three separate areas. After all, we’ve all heard the term “divide and conquer.” But these days, the three are almost inextricably linked in the purchase process. For example, I recently googled “Best eye makeup remover” and then looked up a […]
In our review of last week’s martech news, we highlight: HubSpot Ventures launches with $30M for startups that help companies grow better. Google Ads now lets you pay for conversions — not just clicks or impressions. Facebook bug on photo API affects up to 6.8 million users. Google+ will shut […]
Wondering why you need to optimize your ecommerce website for mobile? Check out these numbers: More than 15% of all e-commerce sales are made from a mobile device. 57% of customers say they won’t recommend a business with a poorly-designed mobile site. 30% of mobile shoppers will abandon a transaction […]
In our review of last weeks MarTech news, we focus on emotional responses to ads, HubSpot’s new conversation feature, Amazon consolidation, UniCredit pulling its account from Facebook, and the new co-CEO at Salesforce. Here’s what you might have missed last week: Weekly MarTech review: Spark Neuro raises $13.5 million, HubSpot launches […]
You only get one chance to make a first impression—and it’s a quick one. Only a tenth of a second, according to Princeton psychologists. Landing pages are where many people have their first interactions with your company, and they can be crucial in determining whether or not someone becomes a […]