Fjorden is a tool that makes the most of your iPhone’s camera. It’s a comfy camera grip that not only feels right, it offers DSLR-like controls so you never miss […] [ccw-atrib-link]
30-second summary: While many advertisers control data and strategy for campaigns through demand-side platforms (DSPs), self-service approaches make this process even easier. The self-service model offers more control over ad buys, allowing for constant optimization of campaigns. By increasing transparency around spending and performance, brands and agencies can improve messaging […]
30-second summary: To ensure economic stability through the recession and in the long-term, brands must optimize their digital marketing strategy. While it’s natural to decrease marketing spend during times of change, average acquisition costs are decreasing for many brands. During a recession, companies will often see lower CPCs and CPMs […]
This is a sponsored post by Finteza. Finteza is a free comprehensive analytics tool. The software provides real-time in-depth website and app analytics to help digital marketers maximize conversions from the top to the bottom of their funnel. Getting a 360-degree overview of your funnel is such a handful. More […]
Google recently assembled key findings. With the power of mobile devices, customers are officially research-obsessed. Real-time research is now part of the customer experience, preceding, and shaping real-world events These emerging, mobile-first, in-the-moment inquiries are giving customers the ability to do more than discover options and solutions. They’re guiding them […]
Artificial Intelligence (AI is) on the rise, with consumers and businesses alike. 77% of consumers already use an AI-powered device, and 72% of business leaders view AI as a competitive advantage. In fact, 87% of marketers are currently using AI to improve their email marketing efforts. What is AI, and […]
A modern business understands the importance of offering a seamless customer experience. However, consumers tend to be more demanding nowadays. This brings out the challenge of optimizing your customer journey to ensure that you’re offering a successful multi-channel approach. A successfully optimized customer journey can help your company meet the […]
You only get one chance to make a first impression—and it’s a quick one. Only a tenth of a second, according to Princeton psychologists. Landing pages are where many people have their first interactions with your company, and they can be crucial in determining whether or not someone becomes a […]