Salesforce, in collaboration with ClickZ, recently hosted a webinar focused on helping businesses optimize their websites for lead generation. The webinar, “How to Turn Your Website into a Lead Generation Machine” is available on demand for a limited time. Source: Salesforce In this post, we’ll summarize the key points reviewed […]
Salesforce has recently made website optimization updates to Pardot.com which have effectively generated 12% more traffic, 15% more conversions and 29% more leads. Now, they want to show you how they did it. Pardot is a division of Salesforce focused on marketing automation and lead nurturing for the B2B sector. […]
We spoke with Nate Skinner, VP of Marketing for Salesforce’s Pardot to pick his brain on some high-level topics that are top of mind for B2B marketers. At Pardot, Nate has the unique position of being part of “a B2B marketing team that markets a B2B marketing product to B2B […]
It’s been nearly 41 years since American marketer Gary Thuerk sent the first-ever mailout, in the hope of shifting a few computers for his company, Digital Equipment Corporation. Little could Thuerk have realized the consequences of his experiment. Today the marketing automation industry, which traces its lineage to that very […]