30-second summary: The last year taught us we need to be prepared for the unexpected. This is why embracing an account-based go-to-market (GTM) strategy has never been more important. The 2020 ABM Benchmark study reaffirmed ABM’s impact on business outcomes, with organizations seeing measurable improvements in relationships (71%), revenue (55%) […]
30-second summary: Kazoo had an existing proprietary fit model using business size and industry attributes exclusively. Combined with Company Surge® Intent data, outbound SDRs saw a significant increase in prospect reply rates. Kazoo selected 6Sense’s Account Engagement Platform based on its expertise in the market and its underlying data infrastructure. […]
30-second summary: Advertisers should be using Smart Bidding in combination with a sound campaign and ad group structuring, to get the maximum results from their Google Ads budgets. Using proper account structure opens all kinds of additional benefits that would not be available by simply bucketing various keywords all together […]
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“The greatest World War II story never told” (Esquire)—an enthralling account of the heroic mission to rescue the last survivors of the Bataan Death March. On January 28, 1945, 121 hand-selected U.S. troops slipped behind enemy lines in the Philippines. Their mission: March thirty rugged miles to rescue 513 POWs […]
Even the most seasoned search marketer will likely find advertising on Amazon to be a challenge. The Amazon Advertising UI is a platform in its infancy. While the platform has evolved quite a bit in the last two years, it still has a long way to go before it would […]
It’s been nearly 41 years since American marketer Gary Thuerk sent the first-ever mailout, in the hope of shifting a few computers for his company, Digital Equipment Corporation. Little could Thuerk have realized the consequences of his experiment. Today the marketing automation industry, which traces its lineage to that very […]
“The greatest World War II story never told” (Esquire)—an enthralling account of the heroic mission to rescue the last survivors of the Bataan Death March. On January 28, 1945, 121 hand-selected U.S. troops slipped behind enemy lines in the Philippines. Their mission: March thirty rugged miles to rescue 513 POWs […]
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On Monday, the blogging platform Tumblr fixed a security flaw in its app for iPhones and iPads — a vulnerability that put users’ accounts at risk by transmitting user names and passwords in plain text. However, the IT staffer who found the flaw says Tumblr initially ignored his information and […]