It’s been nearly 41 years since American marketer Gary Thuerk sent the first-ever mailout, in the hope of shifting a few computers for his company, Digital Equipment Corporation. Little could Thuerk have realized the consequences of his experiment. Today the marketing automation industry, which traces its lineage to that very […]
In our roundup of this past week’s martech news, we highlight: Facebook launching feature to explain algorithms to curious users LinkedIn expanding document upload capabilities Marketo announces new partnerships Facebook announces launch of WhatsApp Business for iOS Top stories in marketing technology this past week: Facebook launching feature to explain […]
In our review of last week’s martech news, we highlight Hootsuite integrating Google Ads, Pinterest opening their content marketing API, and Adobe acquiring Marketo. Hootsuite integrates Google Ads to their social media management platform What it is Hootsuite is a social media management platform that lets companies schedule, post, and […]
Ending a week of speculation, Adobe announced its plan to purchase Marketo for $4.75 billion on Thursday. Not only does this move bring Adobe into the B2B space, it could reinvigorate Marketo and offer new innovations in artificial intelligence (AI) for marketers. “The acquisition of Marketo widens Adobe’s lead in […]
In our review of last week’s MarTech news, we highlight Phrasee’s latest $4m funding, Amobee’s acquisition of Videology, and Marketo’s appointment of Mika Yamamoto as global president. Phrasee lands $4m Series A funding to bring AI-powered copywriting to US. What it is Phrasee uses AI to power email subject lines, […]