30-second summary: Influencers can generally be classified into three categorical buckets: aspirational, authoritative, and peer. Avoid fixating on sales when it comes to influencer KPIs, consider other levels of the sales funnel that create the compulsion to purchase. Leverage influencers within the entire LinkedIn ecosystem from groups to Sales Navigator […]
When marketers try to measure return on investment (ROI) too quickly, they’re not actually measuring ROI. That’s the key takeaway from a new study by LinkedIn of 4000 digital marketers on its platform, with the results summarized in a blog post today. The surveyed marketers came from a variety of […]
In our roundup of this week’s martech news, we highlight: Salesforce has added two new clouds, for each Consumer Goods and Manufacturing. LinkedIn’s CMO posted that she will be stepping down at the end of the year. Uberall announced a partnership with Trustpilot to simplify online reputation management. AdRoll has […]
Shannon Brayton, CMO of LinkedIn, announced in a post on Thursday that she’ll be stepping down at the end of the year. Melissa Selcher, currently LinkedIn’s VP of Brand Marketing and Corporate Communications, will replace her. Brayton has worked at LinkedIn since 2010, when she started as VP of Corporate […]
On Thursday, LinkedIn officially announced the rollout of Objective Based Advertising (OBA) which has been in beta since November 2018. With OBA, LinkedIn has reconfigured its Campaign Manager to focus on keeping advertisers’ business objectives at the forefront of their campaigns. The changes include: Redesigned Campaign Manager interface Live ad […]
Drawbridge is an identity management provider that is best known for its cross-device graph, which matches computers, smartphones, laptops and other devices to the same owner. On Tuesday, Microsoft-owned business social media network LinkedIn announced in a blog post that it was buying Drawbridge. Deal terms were not made public. […]
In our roundup of this week’s martech news, we highlight: Zendesk has acquired Smooch to enable more support messaging via social media. Google has updated mobile SERP design to show website names and icons. LinkedIn has added a new Ads tab on Pages for increased ad transparency. Top stories in […]
In our roundup of this past week’s martech news, we highlight: Facebook launching feature to explain algorithms to curious users LinkedIn expanding document upload capabilities Marketo announces new partnerships Facebook announces launch of WhatsApp Business for iOS Top stories in marketing technology this past week: Facebook launching feature to explain […]
In our roundup of last week’s martech news, we highlight: Apple buys PullString, the voice tech startup behind Talking Barbie And Apple just hired the former CEO of smart lock company, Otto LinkedIn rolls out video streaming, LinkedIn Live, beta version and invite-only Affinity raises $26.5 million for relationship intelligence platform […]
In our review of last week’s martech news, we highlight IBM launching their Food Trust blockchain, LinkedIn acquiring employee engagement platform Glint, and Talldesk’s latest round of funding bringing their total valuation to >$1B. IBM launches Food Trust blockchain platform, to be used by Carrefour What it is IBM’s Food Trust […]